July 28, 2025

Ingredient - Trust as Foundation: How to Scale Enterprise Sales - with Chris Merritt, Cloudflare

Ingredient - Trust as Foundation: How to Scale Enterprise Sales - with Chris Merritt, Cloudflare

In this Short, Chris Merritt, former CRO of Cloudflare, shares insights on scaling from single-digit millions to $1 billion in ARR. He discusses why trust is the foundation for enterprise sales, how to balance customer feedback across different segments, and what it takes to earn the right to handle large enterprise contracts.

What You'll Learn:

  • How to build trust with enterprise customers

  • Why product feedback from smaller customers matters

  • The pyramid approach to scaling revenue

  • How to earn the right to handle large contracts

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Chris:

LinkedIn: https://www.linkedin.com/in/cmerritt99/ 

Website: https://www.cloudflare.com/de-de/ 

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