13 April 2026
Shorts 25 | Rolf Schroemgens: Making Better Decisions
About this episode
How do I structure my organization for better decision-making?
This Unicorn Bakery Short focuses on one of the most critical skills in entrepreneurship: making better decisions. Rolf Schroemgens, known as co-founder of Trivago, shares his experiences in this excerpt on how founders can structure their organizations to consistently make higher-quality decisions.
The Challenge of Decision-Making
As entrepreneurs, we face countless decisions daily – from strategic pivots to operational details. How we make these decisions and how we set up our teams for this process can make the difference between success and failure.
Rolf Schroemgens brings valuable insights from his time at Trivago on how organizations can be structured to systematically improve the quality of decision-making. These insights are particularly relevant for founders who want to scale their companies while maintaining decision quality.
Practical Approaches from Real Experience
This excerpt comes from the complete interview with Rolf Schroemgens from 2020, where he speaks in detail about his experiences building Trivago. The insights presented here emerged directly from founder practice and offer concrete action items for other entrepreneurs.
Why Better Decisions Make the Difference
In fast-growing startups, the impact of every decision multiplies. Well-structured decision-making can:
- –Increase implementation speed
- –Reduce costs through fewer wrong decisions
- –Empower teams to make quality decisions independently
- –Support company scaling
The Value of Experienced Perspectives
Rolf Schroemgens' experiences at Trivago offer a rare opportunity to learn from the lessons of a successful German unicorn. His insights on organizational structure and decision-making are particularly valuable for founders facing similar challenges when scaling their companies.
This Short provides a compact but valuable glimpse into proven decision-making practices – perfect for founders looking to develop their leadership skills and make their companies more successful.
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