Malou, Singer & Songwriter | Just Create

About this episode

On Creativity, Finding Yourself, and Patience

Malou is in her early twenties and already has a contract with Warner – making her one of the rising artists we'll be hearing a lot more from in the coming years. Her second single "Focus" was recently released, with the third following in July 2021.

But the path to finding your artistic identity is anything but straightforward. How do you actually find your own style as a musician? How many songs do you produce before your first single? And most importantly: How do you stay creative and not lose patience along the way?

Finding Your Own Sound

These questions don't just concern aspiring musicians – they're relevant for anyone working creatively or trying to pursue their own path. The process of self-discovery is universal, whether in music, business, or life in general.

For Malou, this journey meant one thing above all: having patience. In an era where everything needs to happen fast and immediate success is expected, this presents a particular challenge. Creativity can't be forced, and your own style often only develops through years of experimentation and setbacks.

Understanding Creativity as a Process

What makes an artist? It's not just talent, but above all the willingness to create continuously – even when not every song becomes a hit. The title "Just Create" captures it perfectly: sometimes the most important step is simply to start and keep going.

This approach applies to any kind of creative work. Whether you're a founder, designer, or writer – the key lies in trusting the process and not just focusing on the end result.

Lessons for Founders and Creatives

Malou's story reveals important parallels to the startup world:

• –Patience is crucial: Success rarely comes overnight
• –Consistency beats perfection: Better to create regularly than wait for the perfect moment
• –Find your own path: Authenticity is more important than following trends
• –Develop perseverance: Setbacks are part of the process

The music industry is just as fiercely competitive as the startup scene. Those who want to succeed need not only talent but also the right mindset and, above all, endurance.

The Courage to Be Creative

Ultimately, it's about finding the courage to live your creative side – regardless of what others think or expect. Malou's journey shows that sometimes the best advice is the simplest: "Just Create."

For anyone currently working on their own project or still hesitating to start, this is an important reminder. Creativity emerges through action, not by waiting for the perfect moment.