The Importance of Your Network | 15-Minute Talk for Swiss Students

About this episode

Networking – a term every founder and aspiring entrepreneur hears constantly. "You need to network!", "Nothing works without a network!", "Connections are everything!" But what does real networking actually mean? And why do so many people fail at it?

The Problem with Superficial Networking

Many people understand networking as randomly distributing business cards at events. They collect LinkedIn contacts like Pokémon cards and engage in superficial small talk without ever building a real connection. That's not networking – that's a waste of time.

Real networking goes far beyond exchanging contact information. It's about building authentic relationships with people who can support each other and learn from one another.

What Authentic Networking Looks Like

Authentic networking starts with the right mindset. Instead of asking "What can this person do for me?", you should ask: "How can I help this person?" This shift in thinking changes everything.

When you meet people, listen actively. Understand their challenges, their goals, their dreams. Share your knowledge and experiences. Make connections between people in your network who could help each other.

The Long-Term Approach

Networking is a marathon, not a sprint. The most valuable connections develop over time through consistent, honest interactions. A brief "How are you?" every few months, sharing an interesting article, or congratulating someone on a professional success – all of this contributes to nurturing relationships.

Don't forget: today's students can become tomorrow's successful entrepreneurs, investors, or partners. Treat everyone with respect and interest, regardless of their current position.

Networking in the Digital World

Social media has revolutionized networking, but the fundamental principles remain the same. Whether on LinkedIn, Twitter, or at personal meetings – authenticity and value creation are at the center.

Use digital platforms to start and deepen conversations, but don't completely replace personal encounters. A coffee or shared lunch often creates stronger connections than hundreds of digital messages.

Practical Tips for Students

As a student, you have unique networking opportunities:

• –Take advantage of university events and guest lectures
• –Get involved in student organizations
• –Find mentors in your industry
• –Build relationships with classmates – they're your first professional network
• –Attend startup events and founder gatherings

The Value Goes Beyond Business

A strong network offers more than just professional benefits. It can lead to lifelong friendships, open new perspectives, and support you during difficult times. People in your network can become customers, co-founders, investors, employees, or simply valued advisors.

Conclusion

Networking isn't a transaction, but rather building genuine human connections. It requires time, patience, and above all, authenticity. Focus on helping others, showing genuine interest in people, and building long-term relationships.

Your network is one of the most valuable assets you can have as a founder. Invest consciously in these relationships – they will pay dividends many times over the years.