The biggest mistake you can make is doing nothing at all. (Interview with André Thöne)

About this episode

The early loss of his mother fundamentally changed André Thöne's life. This pivotal moment led him to question his life goals at a young age and embark on a new path. His mother left him with valuable life wisdom: "Live in a way that lets you fall asleep peacefully at night."

From personal tragedy to successful online entrepreneur

Inspired by this guiding principle, André set out to create real value and build his own online business. Today, he's an expert in online marketing and, as co-founder of Internet-Preneurs, shows other founders the path to their own online ventures – with practical, step-by-step guidance.

As a firm believer in the "Thank You Economy," André generously shares his knowledge and delivers plenty of valuable content for aspiring entrepreneurs in this interview.

What you need to know about product launches

A central topic of the conversation is product launches – a powerful tool in online marketing. André explains exactly what a product launch is and how founders can use this instrument. It gets particularly interesting with the so-called "Knall-Launch" (explosive launch): here he shows how to strategically build momentum and leverage it for maximum success.

This isn't just about one-time actions. André explains various launch strategies:

• –Evergreen Launch: A permanently running system
• –7-Day Launch: A compact, intensive campaign

Free marketing as the key to success

A particularly fascinating strategy André presents: how you can actually make money with free books. This method exemplifies how strategic online marketing works – the supposedly free content becomes a gateway to bigger business opportunities.

Even seemingly mundane things like congratulating Facebook friends on their birthdays can be part of a thoughtful marketing strategy. André explains why such personal touchpoints become even more valuable in the digital age.

Practical resources for getting started

For those wanting to dive deeper, André recommends specific resources:

• –DotComSecrets by Russell Brunson – a standard work for online marketing
• –"Reicher als die Geissens" by Alex Fischer – practical tips for wealth building
• –André's own YouTube channel for regular updates
• –The Internet-Preneurs website with additional content

The first step is crucial

The most important message of the interview is already in the title: the biggest mistake is doing nothing at all. André motivates people to take the first step instead of planning endlessly or waiting for the perfect moment.

His story shows: personal setbacks can become the strongest motivations for entrepreneurial success. The combination of genuine value creation, strategic thinking, and the courage to act makes the difference between dreaming and implementing.

For founders who want to start their own thing today, this interview offers a mix of inspiration and concrete, actionable strategies.