13 April 2026
Aya Jaff on Financial Literacy, Tech Career, and Writing Bestsellers
About this episode
From "Mrs. Code" to Bestselling Author
Aya Jaff is no stranger to Germany's tech scene. Die Zeit calls her "Mrs. Code," t3n dubs her "Tech-Queen," and in 2019, she made it onto the Forbes 30 under 30 list. Now she has written "Moneymakers," a Spiegel bestseller – a book that demonstrates how crucial financial education is for the next generation.
The Path into Tech
In her conversation on Unicorn Bakery, Aya provides insights into her beginnings in the technology industry. Like many successful founders and tech experts, her path wasn't linear. She speaks openly about the most important milestones in her personal development and how they shaped her into the entrepreneur and author she is today.
Particularly interesting are her experiences as a woman in a still male-dominated industry. The titles "Mrs. Code" and "Tech-Queen" aren't just labels – they reflect that Aya Jaff is among the few female role models in Germany's tech scene.
"Moneymakers" – More Than Just a Finance Book
With "Moneymakers," Aya has written a book that goes beyond traditional financial guides. The Spiegel bestseller doesn't just deal with the stock market and investments, but shows how important it is to develop an understanding of finance early on.
In the interview, she grants a rare behind-the-scenes look at the writing process. How does a bestseller actually come about? What challenges does being an author bring? And how do you manage to explain complex financial topics in a way that's understandable for a broad audience?
Entrepreneurship and Personal Development
Beyond her success as an author, Aya also discusses her entrepreneurial experiences. The podcast provides insights into her mindset as an entrepreneur and shows how her perspective has evolved over the years.
Particularly valuable are her thoughts on personal development. Anyone who wants to succeed in the fast-paced tech world must continuously learn and adapt. Aya shares her experiences and provides practical insights on how she masters these challenges.
The Importance of Financial Education
A central theme of the conversation is the significance of financial knowledge in today's world. Young people especially need to learn early how to handle money and understand stock market mechanisms. "Moneymakers" is Aya's contribution to this important societal task.
This isn't just about traditional investing, but about a fundamental understanding of how economics and financial markets work. This knowledge is particularly essential for aspiring founders and entrepreneurs.
Personal Insights from a Tech Icon
What makes the interview special are the personal insights Aya shares. Away from public appearances and media presence, she shows an authentic side and discusses the challenges and learnings of her career.
For anyone wanting to learn more about Aya Jaff, it's worth checking out her t3n column or website. There she regularly shares her thoughts on tech trends and societal developments.
The conversation once again demonstrates why Aya Jaff belongs to the defining figures of Germany's tech scene – as an entrepreneur, author, and role model for the next generation.
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