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13 April 2026

#18 Robert Gladitz, Awesome People Conference

About this episode

A Different Perspective on Success and People

In a society where everyone seems primarily focused on their own advantage, it initially appears strange when someone claims the complete opposite. That was exactly the moment when Robert Gladitz came into play – and the reason why he had to be won for this episode of the Unicorn Bakery Podcast.

The Long Journey to a New Mindset

For many founders and entrepreneurs, questioning and changing one's own mindset is a lengthy process. The realization that not everyone is only looking out for their own benefit can be transformative. Robert Gladitz embodies this different way of thinking and demonstrates how valuable it can be to view people and their motivations differently.

This shift in perspective is not just philosophically interesting but has concrete impacts on entrepreneurial success. Those who understand that genuine win-win situations are possible and that people are actually willing to help others open themselves to new opportunities for collaboration and networking.

The Awesome People Conference Concept

The second part of the conversation focuses on the Awesome People Conference (APC). This event has established itself as an important meeting point for personal development and entrepreneurial thinking. But how do you manage to build such a conference and attract high-caliber speakers?

The Strategy Behind the Big Names

Robert Gladitz reveals his concrete approach to how he managed to secure speakers like Matthew Mockridge, Tobias Beck, and Christian Bischoff for the APC. These names represent different areas of personal development and entrepreneurial success:

  • Matthew Mockridge: Known for his expertise in entrepreneurship and personal development
  • Tobias Beck: One of the most well-known speakers in the German-speaking world for motivation and personal development
  • Christian Bischoff: Expert in mental strength and personal development

The strategy for winning such speakers goes far beyond simple inquiries. It requires understanding their motivation, the right approach, and often offering genuine added value – not just for the speakers themselves, but for their audience.

Lessons Learned for Founders

Robert Gladitz's experiences offer valuable insights for founders and entrepreneurs. Building a successful conference requires not only organizational skills but also a deep understanding of networking, relationship building, and the art of persuasion.

Particularly interesting is the insight that authentic relationships and genuine interest in other people can often achieve more than pure business transactions. This philosophy is also reflected in Robert's mindset, which he addresses at the beginning of the conversation.

Conclusion

Robert Gladitz impressively demonstrates how a changed mindset and the right approach to people can make big projects possible. The Awesome People Conference is the result of a way of thinking that looks beyond one's own horizon and creates genuine connections. For founders looking to build their own events or networks, this episode delivers concrete strategies and an important lesson about the power of the right attitude.

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